How Secure Is Social Networking?

Social NetworkingYou’ve bitten the social networking bullet, and now you’re on sites like LinkedIn, Facebook, and Twitter. Concerned about security? You should be.

Social networking sites are designed to share information, not keep it private. Even with changes such as the much-touted Facebook privacy settings, anything you put on the Internet can potentially be seen.

But this can be to your advantage, especially if you’re marketing your business. News about services or products is information you want to share. Be sure that your posts are timely, concise and above all, relevant. Nobody cares if you had cornflakes for breakfast or that you just put your socks on. The more topical and informative your message, the more followers (and business!) you’ll receive.

I strongly recommend that you avoid posting personal information, no matter what your security settings are. That includes pictures of your children or vacation plans. But by all means, post information that you want disseminated. Why not let the Internet’s viral tendencies work for you?

For more information, join me for my class on Social Networking on Wednesday, January 20th, 2010, from 9:30am-11:30am at the Cary Park District.

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