Tech companies need to remember that consumers are people with brains and don’t need to be force-fed technology through the virtual equivalent of a baby spoon. Mountain Lion, Apple’s latest operating system for Mac (OS X 10.8), boasts improved Facebook integration. In my mind that’s not a feature, it’s a reason to stay away.
I DON’T want my operating system to be integrated with social media. The operating system is the brains of my computer. It doesn’t need to check into Facebook or Twitter. I may run apps on top of it that do need to check into Facebook or Twitter, but that’s my decision. I don’t want my system software making that decision for me.
I want my system software stupid. I don’t want it to know a damn thing about the Internet except how to connect to it. To put it in IT terms, I don’t want my OS thinking past the lowest layers of the OSI model. I certainly don’t want it making decisions at the presentation and application layers. Let it merrily chat away via TCP/IP without bothering to look inside those data packets, and let the programs I choose do that work.
I could say the same for my iDevices. I don’t want to use iCloud. I don’t want to use FourSquare. I don’t want to check in every five seconds. As I said in a previous
rant er… post, I certainly don’t want all my data syncing to some unknown datacenter when all it needs to do is go two inches from device to computer.
There’s such a thing as too much integration. Everything doesn’t need to work seamlessly with everything else. If I wanted an operating system based on Facebook I would do all my work with Facebook apps. If I wanted to use cloud computing I would sign up for cloud computing. But if all I want is to work locally on my own computer, I should be able to do that too.
What I want is an operating system I can secure with third party tools (sayonara, Windows RT!), upon which I can run the programs of my choosing.
Of course, I could always run Mountain Lion and simply not give it my Facebook credentials, but that’s not the point. The point is that the capability of integration is there. The point is that if something happens – if I input my password in the wrong dialog box, if a virus presents me with a malicious login, if one of Apple’s preferences “accidentally” gets switched on – then suddenly I am sharing a whole lot of data with the world that really shouldn’t be shared.
As a computer expert, I know the best ways to avoid that. But most people don’t. The average person, right now, is streaming data to Facebook, Twitter, iCloud, and who knows what else, without even being aware of it. And that’s BEFORE the latest integrations between social media and our system software.
Stop sacrificing security for convenience, because it’s not the tech companies that pay the price, it’s the consumers. We’re the ones who get our bank accounts hacked, our email hijacked, our identities stolen, our lives ruined. That’s not exaggeration, that’s the result of a multi-billion-dollar cybercrime industry.