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How To Get The Most Out Of Twitter

January 27th, 2012 2 comments

Are you interested in Twitter, but not sure how to get started? My column in today’s The Northwest Herald tells you how to get the most out of Twitter:

If youʼve never used Twitter, itʼs like the headline scrawl across the bottom of your favorite news channel, except that these headlines are written by you and me. Follow someone on Twitter and youʼll receive their latest mini-messages, and you can send mini-messages of your own.

Businesses are using Twitter to keep in contact with customers, advertise events, promote special offers, and grow relationships. Skeptics might doubt that one can do business via Twitter, but my direct experience says it works.

Here’s how you can start using Twitter in just a few easy steps.

1. Sign up for Twitter
Your Twitter name is your identity, so choose wisely. Also make sure you are using strong passwords that are not in use on any other site (especially financial sites or other social media sites like Facebook). Twitter has some nice resources to get you started including Twitter Basics for beginners.

2. Find people to follow
What are you interested in? Most news outlets have Twitter feeds, as do many newspapers, periodicals, television channels… anyone who offers content is offering it on Twitter. Some of your friends and colleagues are using it, too. As you start using Twitter, you’ll gravitate toward people with like interests. For example, a news outlet might retweet a link you like from a blogger, and you might decide to follow the blogger on Twitter for more of the same kind of content. To follow someone, go to their Twitter page and click the Follow button.

3. Send your first tweet
Remember: relevant, concise, and interesting. When in doubt a good quote always works. Retweets that you find interesting also work, but remember, posting too often is as bad as not posting often enough.

Some examples of tweets (sent by yours truly):


4. Invite people to follow you

Start with people you know personally, then the people they are following. You’re most likely to get followers in small trickles rather than big waves. And don’t forget to interact with your followers! Twitter isn’t just headlines, but a multi-way conversation. A conversation might go like this:

5. More Help With Twitter
Here are some additional resources if you need help with Twitter.

Tech Tips articles on Twitter
Search for keyword Twitter and you’ll find my previous articles on the topic.

Twitter Help Center

Chris Brogan: 50 Ideas On Using Twitter For Business

How are you using Twitter for your business? Share in the comments!

 

Mobility And Social Media: 2012 Tech Trends Signal Major Changes For Businesses

January 25th, 2012 No comments

If you’re not familiar with iPads and Facebook, 2012 may be the year you join the crowd. In my Tech Trends column in this month’s McHenry County Business Journal (digital edition here) I talk about how this may be the year everything changes:

Mobility, social media, and cloud computing are taking the world by storm. Consumer IT is affecting everyone from enterprise-level organizations to small businesses, and back to the consumers themselves. It’s a rapid and sometimes vicious cycle in which failure to follow the trend could cost companies much-needed momentum.

Here are five ways you can stay on top of these emerging trends.

1. Make a mission statement
Everyone should have a mission statement for online marketing, businesses and individuals alike. What are you trying to accomplish? Do you want people to buy products, sign up for your email newsletter, visit your blog? Explain how you are uniquely qualified to help. If you’re marketing yourself rather than a business, your mission is to demonstrate to employers how you are uniquely qualified.

2. Contribute value
You get out of social media what you put into it. Follow people with valuable content and contribute valuable content of your own. Note that the converse is also true: you can and should stop following people if they do not provide you with information you find useful.

3. Seek balance
If you’re not posting often enough, people will lose interest. If you post too often they’ll be overwhelmed. Find the right frequency for you based on your mission and target audience. This is where mobility and social media go hand in hand. If you think of a good LinkedIn status, use your smartphone and post it. It takes far less time to actually do it than to write “Update LinkedIn Status” on a to-do list.

4. Delve in
Don’t be afraid to experiment! Sign up for Facebook, add some apps to your iPad, and most of all read, read, read about these emerging technologies.

5. Subscribe to Tech Tips by email, RSS, and Twitter
And here’s a good place to start. Follow Tech Tips and get your feet wet with someone who isn’t going to laugh if you make mistakes. Email subscribers receive bonus tips and product reviews. Be sure to follow me @trionaguidry on Twitter for breaking tech news and other geek goodies. If you’re not on Twitter you can visit my blog where you’ll find my Twitter feed in the right sidebar. Don’t know how to RSS? Check out my info on RSS here.

How are you planning to use mobility and social media in the new year? Comment and share your thoughts!

 

Even Offline Computers Are Vulnerable To Viruses

January 1st, 2012 2 comments

Is it possible to have a truly offline computer? As I described in my recent column in the Northwest Herald, the short answer is no. Even if you don’t need the Internet, your computer does. You can still be infected by viruses even if you’re not online. In fact, your computer will turn into a silent hotbed of virus activity just waiting for the opportunity to infect others. The older the computer, the worse the problem.

The article isn’t available online, so I’ll give you the gist of it:

Pretend you have a Windows 2000 computer that never goes on the Internet. Using it is like traveling through time, ten years into the past. There are plenty of old friends installed: Microsoft Office 2000, Acrobat 5, Internet Explorer 6, programs that were standards at the time but have long since been replaced with newer versions.

You might think you could continue to use this computer in isolation, maybe for basic word processing. It doesn’t matter as long as it doesn’t connect to anything, right?

But, let’s pretend your printer dies. No point in word processing if you can’t print. The new printer says that it’s not really Windows 2000 compatible, but you might be able to find some software on the Internet. You try to log on but poor Internet Explorer 6 can’t handle a modern web site. And, behind the scenes, a virus just snuck through holes in IE6 to infect your computer.

Unaware of the virus, you decide to use your Windows 7 laptop to download the printer software to a USB flash drive. Another virus hitches a ride from the laptop to the desktop, a virus that can’t run under Windows 7 but is more than happy to infect Windows 2000. The Windows 2000 computer is now a hotbed of virus activity, and the only symptom is that it’s increasingly slower.

Other viruses join the party, and pretty soon that Windows 2000 computer is spewing all sorts of junk that infects your Windows 7 laptop, your smartphone, your iPad… then your email and Facebook accounts get hijacked and suddenly your bank is calling about missing funds.

I’ve received a few responses from folks with older computers, disagreeing with my opinion. Most of the responses included the observation: “I’ve been running this version of Windows for umpteen years and I’ve never had a virus.” If I may add… that you know of.

In fairness to these folks, yes, I do know people who use Windows 98 or Windows 2000 without the world grinding to an earth-shattering halt. Most of them are retirees or others who don’t use their computers often. In such cases we try to keep the computer functional for as long as we can. But there are others who – in my opinion – are doing absolutely lunatic things with ancient computers. Like trying to run a business with them: payroll, marketing, the works. And that gives me the screaming heebie-jeebies because there are SO many ways it can go disastrously wrong for both you and your business.

Most viruses and malware show absolutely no signs of their presence. It doesn’t matter if a Win98 or Win2000 computer has antivirus installed or not, because any antivirus capable of running under those versions of Windows is incapable of detecting new threats. It’s like taking a police officer from 1912, dropping him into 2012, and expecting him to cope with modern problems for which he has no frame of reference.

Friends, I’m saying these things to help, not to hinder. I think one reason many people are reluctant to change is because it truly is difficult to get used to a computer with a different interface. Like when we moved from DOS to Windows 95, or Windows XP to Windows Vista and 7. A new interface puts us on edge, even old salts like me. It’s annoying to spend half your morning trying to figure out how you used to do something, but that’s technology, and the only thing you can do is adapt.

You may find it easier if you keep in mind that computers haven’t really changed all that much since the 1980s. Saving a file, typing a document, finding a contact’s address, these things are still the same. It’s the look-and-feel of the computer that has changed, plus the ability to access more information faster. Even the Internet is pretty close to what it was when I started using it twenty years ago. Today I’m using RSS feeds and Facebook chat instead of Usenet news and UNIX talk, but the fundamentals remain.

What do you think? Is there life to be had in old computers, or are the security risks too great?

 

Mobile Security Is A Growing Threat

November 11th, 2011 No comments

In today’s Northwest Herald I talk about how mobile security is a growing threat to businesses and consumers alike. Here are additional resources that can help.

First, the basics: recommendations on security software. These are all reliable vendors in the security arena and have mobile products available for a variety of platforms.

Next, I wanted to expand on what I said about using mobile technology to keep up with the latest threats. One of the best ways to do this is to subscribe to technology-related RSS feeds. I’ve talked about RSS before. It’s like getting regular headlines automatically updated to your computer or mobile device. There are a wide variety of RSS apps, but you’ll find most of them will require you to use either Google Reader or their own cloud-based technology to sync your feeds. And speaking of feeds, here are some to try.

One last piece of advice. Go into the settings of your mobile device and turn off any sharing that you’re not using. Periodically monitor your privacy settings on mobile devices and online sites, because they won’t necessarily stay the way you set them (thanks a lot, Facebook).

 

Fixing Computer Glitches Prevents Larger Problems

October 7th, 2011 No comments

(I’ll be sharing some of my thoughts on Steve Jobs’ passing soon. In the meantime here’s my latest article from The Northwest Herald.)

Computer glitches have a tendency to build up until you’re ready to toss your machine in the trash, but fixing small problems can prevent larger ones later on…

One of the things I mention in the article is taking control of your startup programs, all those little icons that show up in the lower right corner (Windows) or upper right corner (Mac). Some of these are vital, like your antivirus, but others can be removed in order to free up memory and reduce program conflicts.

You can disable these one by one, but how about an easier way? Windows XP users can use msconfig by going to Start, Run and typing “msconfig” (without quotes). Microsoft has some additional advice for Windows 7 users here. You can also use the free Microsoft utility AutoRuns which works on Windows XP and up.

Mac users will find startup programs in System Preferences, Accounts, Login Items. You can also manipulate login items via Terminal, but I don’t advise you to do that unless you’re familiar with UNIX because there’s potential to seriously screw up your machine.

I’m a big fan of programs running only when I need them, so I like a minimum of startup items. But you want to make sure you’re not disabling too much. Obviously your antivirus has to stay. Program updaters also need to stay because it’s the best way for you to keep your computer patched and secure. Before disabling a program, write down its name so you remember what it was in case you need to re-enable it later.

 

Cybercrime Will Force You To Upgrade Your Computer

September 2nd, 2011 No comments

In my column in today’s Northwest Herald I talk about the risks of using older systems like Windows XP:

Now, think about poor Windows XP. Itʼs 10 years old, so the criminals have had ample opportunity to discover and exploit its weaknesses. Antivirus programs arenʼt as effective as their counterparts for Windows Vista and 7 because Windows XP canʼt run the newer features.

Vital new versions of programs such as Internet Explorer arenʼt available for Windows XP, and to make matters worse, just having the old version of the program on your computer renders you even more vulnerable to viruses.

Yet weʼre using this ancient, bug-riddled system to share all sorts of personal information. Itʼs like leaving your brand-new iPhone on the seat of a beat-up car with broken locks. The forced upgrade cycle is true for any computer system, including Macs, tablets, smart phones and other devices. Technological advances result in new security risks, which in turn result in eventual obsolescence.

When you don’t plan your computer expenses, you end up buying whatever’s on the shelf and paying more than you might have otherwise. Usually it’s because your existing computer has crashed and you’re in a crisis, which is not the best time to be making decisions about big expenditures. What if you watched the sales, waiting for the right computer at the right price? What if you planned your computer upgrade instead of having it forced on you when you least expect it? We all get into firefighting mode when it comes to our computers and sometimes it doesn’t occur to us that there might be an easier, less stressful way.

I think the best time to do an upgrade is during your least busy season. If it’s a big upgrade you might even want to consider telling your customers your office is closed for a short time. It’s far easier to focus on your computer infrastructure if you’re not fielding calls, and the time saved in reduced computer problems will more than make up for any lost productivity.

If you’re a consumer, the most important message to take home is this: An old computer is a dangerous computer. Don’t let cybercriminals ruin your life by stealing your identity, and make it harder for them to hurt others by keeping your own computer protections in place.

 

Five Ways To Fix Your Internet Connection

May 16th, 2011 No comments

We’ve all been there. You’ve got something vital to do, you click on your Web browser and… nothing. Hourglass. Spinning beachball. Page Not Found.

Never fear, many Internet problems are easily repaired. Here are my top five ways to fix your Internet connection.

  1. Reboot your computer. It’s possible your computer is simply misbehaving itself, in which case a reboot will clear up the problem. This is especially true if other computers on your network are still able to see the Internet.
  2. Reboot your network. Turn off your computer(s), your router, and your DSL or cable modem. Leave them off about thirty seconds, then turn them back on in reverse order waiting a minute or two between devices.
  3. Examine the blinky lights. The lights on modems and routers give you lots of good info. You should jot down what they look like when they’re working so you can recognize when they’re not. Typically you’ll have a steady green Power light, a flickering Activity or LAN light, and a green light for the Internet (might be called WAN or DSL). You may have other lights depending on your device. Check your manufacturer’s Web site for manuals that will explain which lights should be steady, which should flicker, and which may turn amber or red if there’s an error.
  4. Check the cables. You’d be surprised the number of times a simple loose wire is the culprit. Shut down your computer and check all the cords coming out of it, as well as all the cords coming out of your router and modem. Unplug each and plug it back in, but be sure to put it back in the same place!
  5. Is the Internet light out? If the Internet or DSL light is out, the problem is likely with your service provider. You should contact their support and have them test to see if your connection is active.

If you like I can help you document your setup on my next service visit. I’ll show you what the lights on your router represent, and I’ll label your wires in case you need to unplug them in the future.

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Give Your Web Site A Makeover, Update

April 18th, 2011 2 comments

In my tech column in this past weekend’s Northwest Herald I talked about what to do with an “orphaned” Web site you can’t access or change. It’s not enough to have a presence on the Web. If your site is stale or outdated, it’s time to consider a makeover.

The last thing you want is for customers to think you’re not around anymore, but that’s exactly the impression an outdated Web site gives. Many people let their sites lapse because they’re embarassed that they’ve forgotten how to access them. That’s nothing to be ashamed of. Now is a great time to reassess your site, decide what you want to change, and document the account details and other relevant information so that the next time you consider a makeover, you’ll have the foundation laid.

Some people balk at the idea of redoing their Web sites. They figure they just had them done a few years ago so there’s nothing that needs to be changed. But have you ever visited a site that you could tell was old just by looking at it? As technology changes, so do the tools we use to build Web sites. Think of it like decorating your office lobby. You don’t necessarily need the latest styles, but you don’t want the place to look shabby either.

Other site snafus include “news” that’s dated years ago and incorrect contact information. You should also see if there is anything else you need to add or change. Have you introduced new products or services? Are you now affiliated with an organization that could give you a boost?

Make a point to reassess your Web site on a regular basis. If you have a site that needs fine-tuning, let me know how I can help.

Subscribe free to Tech Tips and receive bonus tips, tricks and product reviews. Click here to subscribe or send email to techtips-request-at-guidryconsulting-dot-com, subject “subscribe”.

Follow These Steps To Computer Security

March 12th, 2011 No comments

My column in today’s Northwest Herald talks about the four steps you need to take to minimize computer security risks: a security software suite, a hardware firewall, strong and unique passwords, and a method for keeping your software updated.

Here are some recommendations on security software suites.

You’ll notice I didn’t mention Norton. While Norton is adequate, it doesn’t have the best detection rates, and it takes up a significant amount of memory especially on older computers. I wrote several years ago about the reasons why I started recommending alternatives to Norton. Although recent versions of Norton have fixed some of these issues, I still prefer the alternatives.

Here’s my guide to creating secure passwords:

Plus, an article on what to do if your account is hijacked.

I mentioned several utilities that can help you keep your software up to date. For Windows, try Secunia’s Personal Software Inspector. Two possibilities for Mac users are AppFresh and Mac Informer.

If you’re interested I have a number of upcoming seminars including Blogs For Business, Leveraging LinkedIn, Social Networking, Expanding Your Online Presence and more. You can find my upcoming events schedule on my web site, or watch examples of my previous seminars.

HIT Exchange Interview With Dr. Salvatore Volpe On Healthcare Information Technology

February 25th, 2011 No comments
You may be interested in the following article I wrote for HIT Exchange Magazine: Improved Care: An Interview With Dr. Salvatore Volpe. In addition to his 20 years of experience as a physician, Dr. Volpe serves as President of the New York chapter of HIMSS, the Healthcare Information and Management Systems Society. I had the opportunity to talk to him about information technology in healthcare, including how innovations such as mobile computing, e-prescribing and patient portals will help provide better patient care.