Triona's Tech Tips

If you’re not familiar with iPads and Facebook, 2012 may be the year you join the crowd. In my Tech Trends column in this month’s McHenry County Business Journal (digital edition here) I talk about how this may be the year everything changes:

Mobility, social media, and cloud computing are taking the world by storm. Consumer IT is affecting everyone from enterprise-level organizations to small businesses, and back to the consumers themselves. It’s a rapid and sometimes vicious cycle in which failure to follow the trend could cost companies much-needed momentum.

Here are five ways you can stay on top of these emerging trends.

1. Make a mission statement
Everyone should have a mission statement for online marketing, businesses and individuals alike. What are you trying to accomplish? Do you want people to buy products, sign up for your email newsletter, visit your blog? Explain how you are uniquely qualified to help. If you’re marketing yourself rather than a business, your mission is to demonstrate to employers how you are uniquely qualified.

2. Contribute value
You get out of social media what you put into it. Follow people with valuable content and contribute valuable content of your own. Note that the converse is also true: you can and should stop following people if they do not provide you with information you find useful.

3. Seek balance
If you’re not posting often enough, people will lose interest. If you post too often they’ll be overwhelmed. Find the right frequency for you based on your mission and target audience. This is where mobility and social media go hand in hand. If you think of a good LinkedIn status, use your smartphone and post it. It takes far less time to actually do it than to write “Update LinkedIn Status” on a to-do list.

4. Delve in
Don’t be afraid to experiment! Sign up for Facebook, add some apps to your iPad, and most of all read, read, read about these emerging technologies.

5. Subscribe to Tech Tips by email, RSS, and Twitter
And here’s a good place to start. Follow Tech Tips and get your feet wet with someone who isn’t going to laugh if you make mistakes. Email subscribers receive bonus tips and product reviews. Be sure to follow me @trionaguidry on Twitter for breaking tech news and other geek goodies. If you’re not on Twitter you can visit my blog where you’ll find my Twitter feed in the right sidebar. Don’t know how to RSS? Check out my info on RSS here.

How are you planning to use mobility and social media in the new year? Comment and share your thoughts!

When we talk about “the cloud,” we simply mean the Internet. It’s a new name for something we’ve been doing for a long time: using the Internet to store and exchange data. Cloud computing, however, takes this concept to a new level. Pair that with the prevalence of Internet threats and you really have to start taking a look at where your data is going.

Increased use of mobile devices only makes matters worse. Vendors are embracing the cloud as a simple way to synchronize between devices of differing manufacturers and models. What is easier for them is not necessarily better for you. I’ll use Apple’s iCloud as an example, although the problem is industry-wide.

Until now, the way to sync a mobile device to a computer was to connect the two with a cord – in the old days it was a serial cable, now it’s traditionally USB. Connect the cable, run your software, and you’re synced. But there are drawbacks to this method, especially when you have to sync more than one device, and it’s not always an intuitive process.

Enter iCloud, which promises to let you sync all your iDevices with ease. Apple’s web site proudly states, in classic Steve Jobs style:

“iCloud stores your music, photos, documents, and more and wirelessly pushes them to all your devices. Automatic, effortless, and seamless — it just works.”

Yes, but what does that mean, exactly?

Where once your data went through a simple cable from your mobile device to your computer, now it traverses miles of network and resides in one or more data centers. Syncing one contact between two devices sitting less than an inch from each other now involves millions of dollars in IT infrastructure. Creepy, when you think about it, and not very environmentally friendly either.

Consumers seem willing to make the trade-off, if mobile and cloud revenues are any indication. To be honest, I don’t think most people think about it. This complacency can easily lead to increased security risks. Imagine the stuff on your phone: contacts, calendars, all sorts of information you’d never trust to a complete stranger. But that’s exactly what you’re doing when you using cloud services to sync. New services like iCloud let you sync even more information. Pretty soon everything you do on an electronic device will be on the Internet.

Or has that already happened? I described my recent experience evaluating iPad RSS apps and my realization that the only decent products, not to mention all the award-winners, required the use of Google Reader. This means that you have to put all your feeds – the blogs and web sites you subscribe to – on the Internet. Never mind the free speech issues and Big Brother implications that the government could watch and/or censor what you’re reading, what if I don’t want to put my feeds in the cloud? They only need to reside in two places: my computer and my iPad.

But the apps with the features I wanted required Reader, so I held my nose and accepted the inevitable. That is becoming the only option if you want the functionality these products promise. A few – a very few – vendors include options that allow you the same functionality without using the cloud, but the process often feels like a kludge. They don’t want you to do it that way. They want you where it’s easy (and cheap) for them to deal with you and your data.

I’m in IT, so I’ve got computer security on the brain. The average person doesn’t and that concerns me. For most people technology is a black box that they hope, as Jobs said, “just works.” The cloud makes that easier, but at what cost? I think it’s important that we think about the implications of technology before diving headlong into its use.

In today’s Northwest Herald I talk about how mobile security is a growing threat to businesses and consumers alike. Here are additional resources that can help.

First, the basics: recommendations on security software. These are all reliable vendors in the security arena and have mobile products available for a variety of platforms.

• Kapersky Mobile Security
  http://usa.kaspersky.com/products-services/home-computer-security/mobile-security
• ESET Mobile Security
  http://www.eset.com/us/products/mobileantivirus.php/
• Webroot Mobile Security For Consumers
  http://www.webroot.com/En_US/consumer-products-mobile-security.html
• Intego VirusBarrier iOS (Apple iOS only)
  http://www.intego.com/virusbarrierios/
• Trend Micro Mobile Security (Android only)
  http://us.trendmicro.com/us/products/personal/mobile-security-for-android/

Next, I wanted to expand on what I said about using mobile technology to keep up with the latest threats. One of the best ways to do this is to subscribe to technology-related RSS feeds. I’ve talked about RSS before. It’s like getting regular headlines automatically updated to your computer or mobile device. There are a wide variety of RSS apps, but you’ll find most of them will require you to use either Google Reader or their own cloud-based technology to sync your feeds. And speaking of feeds, here are some to try.

• Triona’s Tech Tips RSS Feed
  • You can also subscribe via email by clicking here or sending a message to techtips-request@guidryconsulting.com, subject subscribe.
• Security Feeds For Microsoft, Apple, Adobe, and US-CERT. Note that these might change as this post ages.
  • http://technet.microsoft.com/en-us/security/rss/bulletin
  • http://rss.lists.apple.com/security-announce.rss
  • http://blogs.adobe.com/psirt/feed/atom
  • http://www.us-cert.gov/channels/alerts.rdf
• Sophos Naked Security
  • http://feeds.feedburner.com/NakedSecurity

One last piece of advice. Go into the settings of your mobile device and turn off any sharing that you’re not using. Periodically monitor your privacy settings on mobile devices and online sites, because they won’t necessarily stay the way you set them (thanks a lot, Facebook).

The Northwest Herald interviewed me for an article about the announcements from Apple’s annual developer’s conference, specificially the introduction of iCloud. This Internet-based service is intended to become the nexus of all your data and entertainment. As I remarked in the interview:

I think one of the things that caught me is that iCloud will be on by default. I wonder if people will know where their information is, and if they care… The landscape is going to alter more toward continued mobility and communication from mobile devices. We’ve really blurred the line at this point between entertainment and communication and news and TV and music. It’s all mixed together.

Which made me wonder: Where is all my data now? My first thought was, “On my server and its backup devices.” But then I got to thinking about the music and TV shows I’ve purchased, the blogs I’ve written, the remarks I’ve made on LinkedIn and Facebook… not to mention all the personal information about me and every other consumer that is lurking in various corporate databases worldwide…

Okay, not so simple an answer.

Cloud computing isn’t the future, it’s now. Does iCloud change things? Not really, although it does make them easier for the average person to use, which may be more important. Apple has a proven track record of providing wildly popular ways for consumers to use technology. As the Northwest Herald article points out, Microsoft is adding similar features to its popular Xbox game platform. I’ve talked before about my concerns about cloud computing for consumers, which boil down security and accessibility. Our ability to use this technology is progressing faster than our understanding of its risks, but as long as you go into it with that knowledge, feel free to explore. I’m already thinking about ways these new technologies might be helpful to me, and I’m sure you are too.

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eWeek recently shared the ten reasons they feel Microsoft must start thinking beyond Windows and Office, and one of the most important is cloud computing. With the success of services like Google Docs and the proliferation of smartphones and tablets, the relevance of traditional computer seems to be fading. Or is it?

In cloud computing, all programs and files reside “in the cloud,” or on the Internet. This means you don’t have to spend as much in hardware, because you don’t need the processing power of a traditional computer. The same data can be accessed from any device that can surf the Web. Even if, say, your smartphone dies, you can still reach your files with another device like an iPad or a netbook.

But there are disadvantages to cloud computing, as I mentioned in a previous Tech Tips article. You don’t know where your files live nor whether they’re secure, and if your Internet or cloud computing service goes down, you’re out of luck. Users of Microsoft’s Office Live discovered this to their dismay recently, when the service went down on two occasions (here and here). As I said before, I personally don’t want to lose access to basic word processing just because some server happens to fail.

For the moment, we’re seeing a mix of both approaches. Most small businesses are continuing to use traditional approaches while exploring new technologies, and I predict that’s going to continue for a while. We’re not quite at the point where people are willing to commit their computing world to the cloud, but we’d better get ready because our world is becoming more mobile, more social, and less private than ever before.

Subscribe free to Tech Tips and receive bonus tips, tricks and product reviews. Click here to subscribe or send email to techtips-request-at-guidryconsulting-dot-com, subject “subscribe”.

Microsoft has unveiled its latest version of Microsoft Office. But Office 2010 offers no upgrade path for previous users of the software suite.

In the past, users of Office were able to purchase upgrades instead of paying full price for new versions. In my opinion, discontinuing this option is a mistake, given the economy and the fact that many Office users see no reason to upgrade.

Microsoft faces competition from the free OpenOffice as well as from cloud-based services like Google Docs. Perhaps Microsoft’s reasoning behind the discontinuation of upgrade pricing is to lure people to the cloud-based version of Office 2010 (which is available free for consumers on Windows Live via an ad-supported service). If so, alienating previous customers is a gamble that may not pay off.

What do you think? Do you plan to upgrade to Office 2010 and if not, would upgrade pricing have altered your decision?

My column in today’s Northwest Herald is Plenty Of Risks, Rewards With Cloud Computing. I’ve discussed cloud computing before here on Tech Tips, and today I’d like to give you some tips on how you can mitigate potential risks. These rules apply equally well to data that resides on a local server in your office.

Don’t forget, if you subscribe to my Tech Tips email newsletter you’ll receive tips like these, plus tech support tricks and other ways you can get the most out of your PC or Mac computer. Click here to subscribe or send email to techtips-request-at-guidryconsulting-dot-com, subject “subscribe”.

• As with any Internet account, use strong, unique passwords for every member of your group, and make sure those passwords are not shared with anyone.
• Evaluate your cloud computing options and look for one that not only meets your needs, but has clearly defined security policies.
• Establish rules for your employees or project partners. Are there certain kinds of data that should not go in the cloud?
• Configure your cloud computing environment so that access to data is limited to only what is needed for each person. For example, an employee working on a particular project may not need access to every file.
• Be sure to disable cloud computing accounts if a person leaves or is no longer needed on the project.

This week Microsoft announced versions and pricing for Office 2010, slated to be released in June. But the big question is… will anyone buy it?

Interest in new versions of Office has waned over the years. Office 2007 disappointed businesses and consumers alike by replacing tried-and-true menus with the Ribbon Toolbar, a feature I have yet to hear anyone say they actually like.

Microsoft Office 2007 Ribbon Toolbar

Microsoft also changed the default Office file formats in version 2007, forcing users to scramble for compatibility filters in order to open .docx, .xlsx and .pptx files. Combined with the fact that most of Office 2007′s new features required a Windows Server environment, and you’ve got a recipe for Office ennui.

Perhaps we’ve hit a plateau in the number of features that can be included in a productivity suite like Office. How many more bells and whistles do we need? Unless Office 2010 offers some serious benefits, I don’t think many people are going to be interested. If you want to see what it offers, you can visit the Microsoft Office 2010 web site. Personally I don’t see anything that has me falling out of my chair.

And that creates another problem: security. As we’ve seen, the older a program is, the more likely its weaknesses can be exploited by viruses and other threats. For example, users of Office 2000 are compelled to upgrade, not because they need a bigger feature set, but because Microsoft no longer fixes security problems with old software versions. It becomes a non-choice: Upgrade, or have your computers rendered unusable by viruses.

The Web-based version of Office 2010 might get more takers, if only because of the popularity of Google Docs. But, as I’ve said before, I’m not so sure I’d trust my data to the cloud (e.g. the Internet).

Are you planning to evaluate Microsoft Office 2010? Do you intend to stick with your current version of Office, or are you using one of the free alternatives like OpenOffice? What do you think the success of Office 2010 will be?

A recent incident involving Google’s Gmail service and a Wyoming bank highlights the risks of business email and cloud computing.

A Wyoming bank accidentally sent information about 1,300 of its customers to the wrong Gmail address. The bank later sued Google for information concerning this wrong recipient. Google, rightfully, refused, and that’s where it gets ugly, because Google also suspended the account in question (an act that was quickly recinded).

As pointed out by Jim Rapoza of eWeek, among others, this could happen to anybody. How many of us have gotten phishing emails claiming to be some bank or other? We delete them and go about our business, because most of them are spam. Apparently just the act of receiving an email not intended for us is enough to get our email accounts suspended without notice.

This is a good reason not to rely upon free email accounts like Gmail for business purposes. But even using a paid-for email host, such as the one offered by your Internet provider, is no guarantee this won’t happen to you. I recommend you set up a custom domain for yourself (like me at mybusiness dot com). Then, if you do lose access to your email host, be it outage or any other reason, you can quickly establish a new email account elsewhere and forward your custom address to it without having to inform all of your contacts of the new address. Otherwise you could wind up losing business and reputation.

This also highlights the risk of sending confidential data via email. No email is secure, and especially not business email being sent to a freebie account. Confidential data is best encrypted and either transmitted via secured connections, if you have that capability, or sent the old-fashioned way: on a disk. Less convenient, perhaps, but ask Rocky Mountain Bank of Wyoming if the negative publicity was worth saving a few hours of time.

Now, imagine you’re using cloud computing and ALL of your programs and data are on the Internet. Can you afford to lose access to them because of something beyond your control? Is it worth the tradeoff for convenience and a less expensive computer? I’m not sure it is.

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The latest buzz in the IT world is all about “cloud computing” and “software as a service” (SaaS). These two related terms refer to doing all your computing via the Internet rather than software locally installed on your computer. But the idea of consumers relying solely on cloud computing makes me cringe. Why?

1. It’s not secure
   Microsoft’s upcoming incarnation of Office is an example. Office Web will offer versions of Word, Excel and PowerPoint than run directly from the Web. But consumers don’t know or care where their applications come from as long as they work. So let’s say Jane Consumer wants to open financial data stored in an Excel file. She may not know she’s trusting her entire fortune to the cloud (e.g. the Internet). What about a consumer who is working from a home computer, opening confidential documents that ought to be kept within the confines of the corporate network? When you use the Internet, you never know who might be intercepting your information. I wouldn’t want my data trusted exclusively to the cloud. I wouldn’t even be satisfied with regular local backups. I want my data where I can see it, smell it, touch it, and above all control it.
2. Your environment can be changed at the whim of developers
   Many web mail users complain to me that they don’t like it when their provider changes the look and feel of their email service without notice. Imagine if your word processor and spreadsheet did the same thing. There is something to be said for locally installed software that you can manage as you prefer. Apparently consumers feel the same way, given how many people are still using Windows XP so they don’t have to deal with Vista’s changed interface. You could also consider the huge number of complaints Microsoft received when they removed the tried-and-true Office menus in favor of Office 2007′s (gack) ribbon toolbar.
3. What if your Internet connection goes down?
   Purveyors of SaaS promise ways to work offline. But how well will it work in reality? Do you really want to count on having a reliable Internet connection just to open a document? What about people in areas who have no access to steady high-speed Internet?
4. What if your SaaS provider pulls the plug?
   You could wake up one morning, turn on your computer and discover that the software you need to do your work is vanished, gone, kaput. You might even be at the mercy of vendors who change your license agreement, then demand a ransom to keep your software alive. We’ve already seen that happen with the way some antivirus software vendors gouge you for automatic payments. What if they offer a full-fledged product, then strip the features and start charging extra for them? Or what if your vendor goes under? With locally installed software, at least you still have the software. With SaaS, you might lose the software and your data, too. Worse, what if they decide they now own all your data and can do with it whatever they like?
5. Advertising and fakes
   How would you like it if you were working on a document and an advertisement interrupted you? Or what if you received a phony popup pretending that your document is corrupt and you suddenly need to buy some nifty (fake) software that will solve the purported problem? This already happens with fake antivirus software. I don’t need it in my word processor.
6. The potential for censorship
   Look at China’s attempts to firewall their entire country and crack down on social networking sites. Relying exclusively on cloud computing could, in theory, give a government the ability to silence what it doesn’t like. This is the same reason I believe in net neutrality: freedom of expression.

Of course, there may be some advantages to consumer cloud computing.

1. Ease of use
   Imagine not waiting for your computer to start up or load an application. This would appeal to many consumers. With cloud computing you could access your software as easily as opening a browser window.
2. Your environment can be changed at the whim of developers
   Yes, I said that above, but it can be a good thing too. You could get new features without having to install new software. It might even be cheaper since you wouldn’t have to pay for the CD or DVD. Perhaps you could buy features for short-term use, as you need them. I’ll bet people who make casual use of super-expensive software like Adobe Photoshop would enjoy that ability.
3. Less expensive hardware
   Google’s Chrome OS will run at first on netbooks, inexpensive PCs that require only minimal hardware to operate. With cloud computing the vendor takes on the burden of processing power; all you need is a Web browser. Again, this might be highly appealing to consumers and could help bring computing power to those who currently cannot afford it.
4. Convenience
   Many consumers enjoy being able to work on their documents anywhere, anytime, without the need to log into a home machine or fiddle with a USB drive. That’s why Google Docs is popular. People are often willing to trade privacy for convenience.

In my opinion, cloud computing is too new and untested to be forced down consumers’ throats just because it’s the latest IT craze. But, as an option rather than a requirement, it may provide some advantages. For more, check out this op-ed from the WSJ. Be sure to read the comments, they’re interesting!